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Some brands begin with a business plan. Come Behold began with a verse that would not leave me alone. There was a season when I kept returning to 2 Corinthians 3:18, not because I fully understood it, but because it was pulling me into something deeper. The passage speaks of beholding the glory of the Lord and being transformed into His image from one degree of glory to another. That idea felt both sacred and practical. If what we behold shapes who we become, then attention i